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Internet marketing or online business is the mantra for the day. Online marketing is the practice of using all aspects of online advertising and publicity mechanisms to generate favorable response from your target audience. It combines both technical and creative aspects of being online, including development, design, advertising and marketing. display advertising, search engine marketing, affiliate marketing, email marketing, advertising and interactive advertising also fall within the spectrum of online marketing board. Online marketing is a component of electronic commerce. Information management, customer service, public relations and marketing are the various facets of online marketing. Online marketing has become popular due to the rapid and easy access to the Internet from anywhere in the world. With the rapid contraction of the global economy, the right message and the correct exposure is very important. Online marketing is different business models. These include B2B (Business to Business) and B2C (business to consumer) are the most applicable. B2B business consists of two houses connected to each other in line and do their transactions on the Internet. When a company sells its products directly to the customer at home or end user is online then as online marketing B2C. Online marketing is dynamic, fast and very competitive. With a variety of command options and sites of the platform, users and service providers can favorably transparency to verify the quality and volume of Speed & # xE4 benefit processes;. Compared with other traditional media options such as radio-marketing, press and television, online marketing provides faster results. And ‘more business-oriented with a single brand campaign and therefore very popular with small and medium-sized businesses have a marketing budget more closely. The acquisition cost is more fruitful than the traditional media. Over the past ten years there has been an increasing shift in the balance of ads for online marketing. Like any marketing tool, online marketing has its limits.